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Pepsi’s notice to BCCI
Mumbai| Pepsi's termination notice clearly blames the cricket board for breaching the contract for title sponsorship by failing to to act & check IPL fraud to keep the sport clean.
The BCCI sought to downplay PepsiCo’s decision to distance itself from the IPL, but the beverage giant’s termination notice squarely blames the cricket board for breaching the contract for title sponsorship by failing to keep the sport clean.
The BCCI and PepsiCo said in a joint statement that they were engaged in “amicable discussions” and “working towards solutions in the interests of the league”. But in its notice to the board Pepsi stated that, “BCCI failed to act in a fair and transparent mannerto prevent or take corrective measures in respect of such sporting frauds” .
The association with IPL was to“gain positive publicity” and for which they were “dependent upon the IPL being conducted in a fair and transparent manner”, the notice states. In the notice the Pepsi pointed, “Soon after PepsiCo executed the Agreement, various instances of betting, match fixing and other sporting frauds came to be associated with the IPL. Since BCCI failed to duly investigate into these allegations or take corrective measures, public interest litigations were filed and the entire issue eventually came before the Hon’ble Supreme Court of India by way of Civil Appeal”.
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Date : 10/10/2015 9:57:52 AM News Bye : Priyadarshani Like :
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